Desirée with an accent

Featured Experiential Projects Summary

Featured Experiential Marketing Projects



Worked on sampling programs for two of Starbucks' ready-to-drink brands as well as a program for Mountain Dew. In all programs, I helped concept and manage execution, working closely with the activation partner, event properties and internal stakeholders. 


STARBUCKS doubleshot® energy

Starbucks Doubleshot Hispanic market sampling program focusing on two new, recently launched  flavors—Spiced Vanilla & Mexican Mocha.



Frappuccino Hispanic market sampling program focusing on the new White Chocolate Mocha Frappuccino Chilled Coffee Drink and other flavor variants popular with Hispanics.


Mountain dew®

Mountain Dew sampling program in the Chicago market. Multiple flavors were sampled at Hispanic-centric events. 



While I was not part of the day-to-day Domino's team, the team tapped into my event planning and production skillset to produce an award-winning sponsored event. 


domino's + texas school for the deaf

In partnership with the Texas School for the Deaf, I produced a concert experience for deaf and hard-of-hearing teenagers sponsored by Domino's. The event won a number of awards, including an Ex Award.


Lowe's Home Improvement

As part of the agency's experiential team, I helped research and negotiate with event properties around the country to identify sponsorship opportunities that matched the brand's goal of engaging with Hispanic and African American homeowners in key markets. I also traveled to some of the events with the client, where we also conducted market visits.


lowe's home improvement

Helped plan and execute a comprehensive multicultural experiential tour in key markets. The experience included a modular pod as well as turnkey activations.


Texas Lottery

Worked on several activations for the Texas Lottery Commission (TLC), including Formula One, the State Fair of Texas, Texas Motor Speedway, and NBA games (Mavericks, Rockets and Spurs). Here, I'm only featuring an activation with the Texas Longhorns at which we had a video production.


texas lottery + texas longhorns

Worked closely with clients and IMG College to create an activation with the Texas Longhorns around Veterans Day, which included unprecedented camera access to the football field.



While I worked at LatinWorks, a multicultural ad agency in Austin, I produced a series of events that became staples in their own realms. I also helped plan and execute smaller events, including the agency's annual summer and holiday parties as well as a downtown agency crawl in partnership with the Austin Advertising Federation. Here, I'm featuring events that are more industry-oriented.


latinworks + sxsw

I produced an annual unofficial music showcase during the music portion of the SXSW festival, leveraging bands from around the world.


latinworks + portfolio night

For four consecutive years, I produced the Austin edition of Portfolio Night, the world's largest advertising portfolio review event.