Featured Account Management Projects
Managed several digital campaigns and assisted in production of broadcast assets for marquee initiatives to engage with the African American consumer. Smaller campaigns I worked on included advertising around sponsorships of Essence Festival, BETX, The Shadow League, Black Girls Rock, and BE TechConneXt, as well as Holiday-centric creative. Here, I will highlight a more comprehensive campaign dedicated to Black History Month.
AT&T + Black History Month
For the past 10 years, AT&T has been part of the conversation during Black History Month with its AT&T 28 Days initiative.
Handled all aspects of POCM (Point of Connection Materials) development for Anheuser-Busch InBev brands, from an agency standpoint. Made recommendations to clients based on consumer insights, working closely with brand managers and trade marketing teams, as well as internal and external partners to achieve materials that resonated with consumers. Was also a key player in the development of communications strategy at a national and regional level, analyzing sales data and key events to craft recommendations.
montejo + Maná + la dodgers + hispanic scholarship fund
Helped clients plan POCM for each trimester and collaborated closely with other agency partners to create a comprehensive activation.
Bud lighT SPOrts POS
Handled all the POS or POCM (Point of Connection Materials) related to Bud Light's sports partnerships, including the FIFA World Cup 2014, UFC, U.S. Soccer, and the Mexican National Soccer Team.
MONTEJO pocm and OOH
Helped clients plan POCM for each trimester for a variety of beer brands, including Bud Light, Budweiser, Chelada, Cerveza Montejo and Cerveza Presidente. Also managed development of OOH for these brands to attract Hispanic consumers. Here, I focus on Montejo as it is more comprehensive.